Intelligence & Decisioning

Full-funnel optimization & automation via Minerva's decisioning platform powered by proprietary data & AI

By Invitation Only

marketing

sales

conversion

expansion

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Reduce wasted CAC and increase conversion rates

We work hand in hand with our partners to optimize their marketing to sales handoff

Data Resolution & Augmentation

Combine and improve your existing customer datalake with our high-fidelity consumer data in a privacy compliant ecosystem

Collaborative Model-Building

Work alongside our experts to develop custom predictive models for every person you target and product you sell

Predictive Analytics & Activation

Deep customer analytics via real-time integrations improve segmentation, targeting, activation and personalization

First-Party Data

(Customer-owned)

Customer Identifiers

Engagement

Transactional

Minerva Proprietary Data

Person

Professional

Property

Financial

Contact

Lead Scores

Lookalike Audiences

ICP Profiles

Lifecycle Segments

Ingestion

Ingestion

Transformation

Transformation

Activation

Activation

Context is all you need.

Context is all you need.

Context is all you need.