AI for marketing leaders

Minerva helps marketers create time to do the work they love, while delegating operational work to AI.

What do you market?

Segment 1

AFFLUENT TRAVELERS

Score

94/100

Audience Size

1.78M

Average Wealth

$10.11M

Segment 2

FAMILY TRIP ORGANIZERS

Score

90/100

Audience Size

19.24M

Average Wealth

$1.09M

Segment 3

ROMANTIC GETAWAY SEEKERS

Score

87/100

Audience Size

4.15M

Average Wealth

$750.13K

Campaign Analysis

Google Ads

Meta

Direct Mail

Location

Engagement

Hook

"Every detail considered. Every stay, exceptional."

Creative Brief

Discerning and quietly wealthy, buying taste not price. Sell understated luxury, never sell hard. Lead with 24/7 concierge, hotel-grade cleaning, curated properties. Confident over salesy.

Segment 1 of 3

Audience

1.78M

Score

Average Wealth

$10.11M

Creative Brief

Discerning and quietly wealthy, buying taste not price. Sell understated luxury, never sell hard. Lead with 24/7 concierge, hotel-grade cleaning, curated properties. Confident over salesy.

Try Minerva

Marketing is changing.
The world’s best brands partner with Minerva to accelerate their growth:

Our agentic systems are built on a foundation of consumer context that helps them be smarter and more accurate. This means consumers get less noise and marketers get better results.

Top marketers use Minerva to understand their customers, build campaigns and measure and report on results.

Try Minerva

Andy Wei

Upper East Side, Manhattan

Age

Gender

Male

Current Occupation

Junior Sales Associate

Basketball Fans

Gender

Male

Age

22–50

Score

94 / 100

Income

$100–500K

City

New York

State

Basketball Fans

Gender

Male

Age

22–50

Score

94 / 100

Income

$100–500K

City

New York

State

Greater New York Metropolitan Area

Andy Wei

Upper East Side, Manhattan

Age

Gender

Male

Current Occupation

Junior Sales Associate

270 million records.

1,000+ attributes.

Since 2010, updated daily.

EnrichmentStandardizationCapabilities

Minerva provides access to the most comprehensive, CCPA compliant, through-time B2B2C dataset available to consumer marketers.

Our Agentic Data Engineer unifies our attribute data with customer's interaction data and standardizes each consumer's user and life journey.

We then use this unified view to enable marketers and AI agents to run analysis, create hypotheses, craft campaigns at scale, activate across channels and report on performance.

Analysis &
Optimization

Campaign Generation
& Activation

Measurement
& Reporting

Analysis &
Optimization

Analysis & Optimization

AI proactively reviews your funnel and provides you with daily monitoring of what you're missing, what's winning and what should be done next.

Give me a 2025 performance review, and include my best performing demographics.

Campaign Generation
& Activation

Campaign Generation & Activation

Using their understanding of your funnel, agents draft campaigns on your behalf, which you can edit or push directly to your activation platforms.

Data Foundation

Confirm first-party data is current and clean

Run enrichment check— flag stale or low-confidence records

Cross-compare 1P / 3P / proprietary data for conflicts or gaps

Validate identity resolution across touchpoints

Pull and review historical campaign performance

Audience & Segmentation

Confirm target segments are defined and locked

Score segments by propensity and expected conversion rate

Review lookalike audiences against existing customers

Check segment size viability per channel

Creative & Messaging

Align creative variants to each audience segment

Confirm copy, CTA and landing page parity

Verify brand safety and compliance sign-off

Measurement
& Reporting

Measurement & Reporting

As campaigns are activated and monitored, agents proactively push auditable reports to your dashboard and inbox.

Monday

Campaign Performance Update

May 26, 2026

ROAS

1.86

CPA

$16.52

SPEND

$3.7K

PACING TARGET

GOOD

CONV.

2.5%

LEADS

8,167

FUNNEL DROPOFF

PRODUCTS PAGE

REVENUE

$5,392

TOTAL IMPRESSIONS

42,376

Summary

Day one trending positively with spend pacing on target at $3.7K and no delivery issues to flag. 42,376 impressions generated 8,167 leads at a 2.5% conversion rate, producing $5,392 in attributed revenue against $3.7K in spend — a ROAS of 1.86 on day one.

Customer Stories

Wander

3.4x

ROAS improvement

75%

decrease in cost per purchase

10x+

total ROI

How Minerva improved Wander’s ROAS by 3.4x.

Wander

3.4x

ROAS improvement

75%

decrease in cost per purchase

10x+

total ROI

How Minerva improved Wander’s ROAS by 3.4x.

25+

average hours saved per month

average days of implementation time

<30

average days to value

25+

average hours saved per month

average days of implementation time

<30

average days to value

CCPA

SOC 2 TYPE II

We’ve built our platform not just to comply with industry standards, but to lead them.

Every consumer record in our graph is sourced, processed and maintained in accordance with federal and state data privacy laws, including CCPA, CAN-SPAM and DNC.

Our data practices are independently audited and certified against industry standards.

Our Trust Center

CCPA

SOC 2 TYPE II

We’ve built our platform not just to comply with industry standards, but to lead them.

Every consumer record in our graph is sourced, processed and maintained in accordance with federal and state data privacy laws, including CCPA, CAN-SPAM and DNC.

Our data practices are independently audited and certified against industry standards.

Our Trust Center

Analysis &
Optimization

Campaign Generation
& Activation

Measurement
& Reporting

Analysis &
Optimization

Analysis & Optimization

AI proactively reviews your funnel and provides you with daily monitoring of what you're missing, what's winning and what should be done next.

Give me a 2025 performance review, and include my best performing demographics.

Campaign Generation
& Activation

Campaign Generation & Activation

Using their understanding of your funnel, agents draft campaigns on your behalf, which you can edit or push directly to your activation platforms.

Data Foundation

Confirm first-party data is current and clean

Run enrichment check— flag stale or low-confidence records

Cross-compare 1P / 3P / proprietary data for conflicts or gaps

Validate identity resolution across touchpoints

Pull and review historical campaign performance

Audience & Segmentation

Confirm target segments are defined and locked

Score segments by propensity and expected conversion rate

Review lookalike audiences against existing customers

Check segment size viability per channel

Creative & Messaging

Align creative variants to each audience segment

Confirm copy, CTA and landing page parity

Verify brand safety and compliance sign-off

Measurement
& Reporting

Measurement & Reporting

As campaigns are activated and monitored, agents proactively push auditable reports to your dashboard and inbox.

Monday

Campaign Performance Update

May 26, 2026

ROAS

1.86

CPA

$16.52

SPEND

$3.7K

PACING TARGET

GOOD

CONV.

2.5%

LEADS

8,167

FUNNEL DROPOFF

PRODUCTS PAGE

REVENUE

$5,392

TOTAL IMPRESSIONS

42,376

Summary

CCPA

SOC 2 TYPE II

We’ve built our platform not just to comply with industry standards, but to lead them.

Every consumer record in our graph is sourced, processed and maintained in accordance with federal and state data privacy laws, including CCPA, CAN-SPAM and DNC.

Our data practices are independently audited and certified against industry standards.

Our Trust Center

AI for marketing leaders

Discover your audience

Wander

Wander

AI for marketing leaders

Discover your audience

Wander

Wander

AI for marketing leaders

Minerva builds AI that understands your consumers.

Context is all you need.

Deploy Minerva's Agents for every marketing task

Wander

Wander

By the Numbers

By the Numbers

Enterprise-grade security, compliance & privacy

Enterprise-grade security, compliance & privacy

AI for marketing leaders

Minerva builds AI that understands your consumers.

Context is all you need.

Deploy Minerva's Agents for every marketing task

Wander

Wander

By the Numbers

By the Numbers

Enterprise-grade security, compliance & privacy

Enterprise-grade security, compliance & privacy