Question 1

What is Minerva?

Accepted Answer

Minerva builds AI for marketing leaders. It's an agentic marketing platform with three parts: a proprietary consumer context graph on 270M Americans, an Agentic Data Engineer that unifies your first-party data with that context in hours and marketing agents that build, launch, manage, optimize and report on campaigns at scale.

Question 2

Who is Minerva for?

Accepted Answer

We work with leading brands and the most impactful, high growth startups. Our platform is best suited for consumer businesses where acquisition is expensive, data is fragmented and better targeting, routing or suppression can materially improve CAC, ROAS or conversion.

Question 3

What can I actually do with it?

Accepted Answer

Unify and enrich your customer data without a months-long integration. Understand who your customers really are across demographic, financial, property, interest and behavioral signals. Score prospects on how likely they are to take an action. Generate and launch campaigns across channels. Measure and report automatically.

Question 4

How is this different from a CDP or a data provider?

Accepted Answer

A CDP organizes the data you already have. A data provider sells you a file. Minerva combines the functionality of a CDP, the insight of a data broker and the intelligence of frontier reasoning models in one platform. You get the unified data layer, the consumer context on top of it and the agents that act on both.

Question 5

How is it different from other "AI marketing" tools?

Accepted Answer

Most AI marketing tools are a thin layer on top of someone else's data, focused on one hot workflow. Minerva owns the full stack: the consumer context graph, the data unification engine, the agents, the activation across channels and the measurement. We built the data layer, then built agents on top of it because an agent is only as good as the context underneath it.

Question 6

How long does it take to get set up?

Accepted Answer

Onboarding is automated. Unifying your first-party data used to be a multi-month project that needed a dedicated data-engineering team. Our Agentic Data Engineer, compresses the process from months to days. From there, you can start using the platform immediately.

Question 7

What results are customers seeing?

Accepted Answer

A few from production: Wander saw a 3.5x+ ROAS lift versus Meta broad targeting. Honey Homes saw a 2.5x+ response rate versus their previous direct mail provider.

Question 8

Where does your data come from? Is this privacy-compliant?

Accepted Answer

Minerva operates within U.S. privacy frameworks like the CCPA, using data that is either publicly available, opt-in or properly licensed. Every record in our graph is sourced, processed and maintained in accordance with applicable federal and state privacy laws, including CCPA, CAN-SPAM and DNC. We use only data that is permissible for use, we never commingle data among brands and our practices are audited against industry standards. Minerva enhances a company's existing customer data rather than scraping or building shadow profiles.

Question 9

Do you sell my data?

Accepted Answer

If you're a Minerva customer: no. The first-party data you bring to Minerva is yours. We don't sell it, share it or commingle it with any other brand's data — it's used only to power your own marketing.

Separately, Minerva maintains its own consumer-context dataset that we license to businesses for marketing. That data is built only from sources that are publicly available, consented to or properly licensed, and it's handled in line with CCPA, CAN-SPAM and DNC. The purpose is relevance. We do not sell to individuals.

If you're a consumer and you'd rather not be included, you can opt out anytime through our Do Not Sell or Share My Personal Information page (preferences.minerva.io), and we honor Global Privacy Control signals.

Question 10

How much does it cost / is there a free tier?

Accepted Answer

There's a free tier to get started with 10,000 credits, no card required. Paid plans scale with usage.

Question 11

Can I try it without talking to sales?

Accepted Answer

Yes! Sign up and start with free credits. If you want a guided walkthrough or you're evaluating for a larger team, book a demo.

AI for marketing leaders

Minerva builds AI that understands your consumers.

Context is all you need.

Deploy Minerva's Agents for every marketing task

Wander

Wander

By the Numbers

By the Numbers

Enterprise-grade security, compliance & privacy

Enterprise-grade security, compliance & privacy