Abstract painting
267M
DemographicsFinancialCareerEducationResidenceAffinitiesEngagementIntentContact
Scale your marketing with AI agents that improve your existing workflows, so you can focus on telling the story of your brand
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How the Minerva platform works:

Marketing teams juggle enrichment vendors, ad platforms, marketing automation and measurement tools, a CRM and a CDP — 5+ logins just to do one job.
Minerva collapses the stack: identity, context, activation and reporting in a single platform designed for humans and agents to work together.

CUSTOMER DATA

SALESFORCE
META ADS
SNOWFLAKE
GA4
KLAVIYO
HUBSPOT
GOOGLE ADS
BIGQUERY
SALESFORCE
META ADS
SNOWFLAKE
GA4
KLAVIYO
HUBSPOT
GOOGLE ADS
BIGQUERY

MINERVA DATA

CAREER
AFFINITIES
DEMOGRAPHICS
FINANCIAL
EDUCATION
CONTACT
RESIDENCE

AGENTIC DATA
ENGINEER

PUSH TO INTEGRATION
CREATE CAMPAIGN
SIMULATE CAMPAIGN
RUN ANALYSIS
MONITOR PERFORMANCE
GENERATE REPORT
DEVELOP HYPOTHESIS

Proprietary Context

Identity & Attributes

Great marketing requires both a high fidelity understanding of the customer and ensuring that the message gets shown to the correct person.
Our CCPA-compliant consumer attribute and identity graph provides one of the deepest sources of person-level context available outside the walled gardens.
LOW RESOLUTION
HIGH RESOLUTION
More than 10bn online and offline IDs across 270mm unified professional and personal profiles
WHO THEY ARE+
WHERE THEY ARE+
WHAT DO THEY DO+
HOW WEALTHY+
WHAT THEY'RE INTERESTED IN+
WHAT THEY JUST DID+
COVERAGE

~30 core identity fields

WHAT IT TELLS YOU

Name, age, gender, marital status, household composition, ethnicity, education, contact

REACH

260M+ reachable individuals · 210M+ verified personal emails · 235M+ phone numbers · 110M+ LinkedIn profiles

More than 1,000 point-in-time attributes tied to our 270mm identities
Request the full dictionary

ADE

AI agents are only as good as the data they have access to. Most commercial data is too messy to be useful.
ADE transforms raw inputs—your CRM, warehouse, ad-platform exports and Minerva's consumer context—into the structured, queryable data foundation that agents need to operate effectively.
Most importantly... it cuts onboarding time from months to hours.
Read about our collaboration with OpenAI

Agents

Marketing agents powered by business and real-world context

Analysis & Optimization
Analysis &
Optimization

Give me a 2025 performance review, and include my best performing demographics.

See your funnel and marketing mix as it actually exists.

Agents pull from your data and ours to surface what's working, what's not and what to do next. No more cross-referencing five dashboards to ask one question.

Campaign Generation & Activation
Campaign Generation
& Activation

Data Foundation

Confirm first-party data is current and clean
Run enrichment check— flag stale or low-confidence records
Cross-compare 1P / 3P / proprietary data for conflicts or gaps
Validate identity resolution across touchpoints
Pull and review historical campaign performance

Audience & Segmentation

Confirm target segments are defined and locked
Score segments by propensity and expected conversion rate
Review lookalike audiences against existing customers
Check segment size viability per channel

Creative & Messaging

Align creative variants to each audience segment
Confirm copy, CTA and landing page parity
Verify brand safety and compliance sign-off

Generate campaigns, push them live in minutes.

Audience, creative, channel, schedule—agents assemble the full media plan and activate across Meta, Google, direct mail, CTV, email and more.

Measurement & Reporting
Measurement
& Reporting

Monday

Campaign Performance Update

May 26, 2026

ROAS

1.86

CPA

$16.52

SPEND

$3.7K

PACING TARGET

GOOD

CONV.

2.5%

LEADS

8,167

FUNNEL DROPOFF

PRODUCTS PAGE

REVENUE

$5,392

TOTAL IMPRESSIONS

42,376

Summary

Day one trending positively with spend pacing on target at $3.7K and no delivery issues to flag. 42,376 impressions generated 8,167 leads at a 2.5% conversion rate, producing $5,392 in attributed revenue against $3.7K in spend — a ROAS of 1.86 on day one.

Proactive measurement and reporting on demand.

Real-time performance with prescriptive next steps. ROAS, attribution and cohort behavior surfaced with recommendations and ROI calculations, not just charts.

Customer Stories

Wander

3.4x
ROAS improvement
75%
decrease in cost per purchase
10x+
total ROI
How Minerva improved Wander’s ROAS by 3.4x.
Wander
Wander
Snowflake
HubSpot
TikTok
Amazon
Postgres
Salesforce

100+ sources · Native API

Integrate across your entire stack.

Mailchimp
Braze
Customer.io
Lob
Klaviyo
Attentive
Google

Only need data?

Access via:

CCPA
SOC 2
SOC 2 TYPE II
We’ve built our platform not just to comply with industry standards, but to lead them.
Every consumer record in our graph is sourced, processed and maintained in accordance with federal and state data privacy laws, including CCPA, CAN-SPAM and DNC.
Our data practices are independently audited and certified against industry standards.
Our Security Report

CCPA
SOC 2
SOC 2 TYPE II
We’ve built our platform not just to comply with industry standards, but to lead them.
Every consumer record in our graph is sourced, processed and maintained in accordance with federal and state data privacy laws, including CCPA, CAN-SPAM and DNC.
Our data practices are independently audited and certified against industry standards.
Our Security Report

Frequently asked questions

Common questions about Minerva's platform, data practices, and how to get started.