Minerva for Marketing
Turn Data Into
Decisions—
Across Every Channel
Minerva helps brands unlock smarter targeting, personalization and engagement by enriching customer profiles with deep identity, household, property and professional context
Peyton Li
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Remote Worker
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Product Manager
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$250k – 500k
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Lower CAC with precision targeting
Decrease wasted ad spend
Enrich your first-party data with demographics, financial insights and behavioral intent signals
Improve ROAS
Suppress low-fit leads and route high-propensity profiles to the right funnel path
Increase campaign performance with intelligent retargeting
CR
+55%
Buy
Boost conversion rates
Match creative and cadence to who someone is, not just what they clicked. Re-engage with personalized offers driven by life stage, job and household data
Phone
Pixel
Improve multi-touch attribution
Unify customer identity across owned and paid media channels to ensure multiple touch points with the same target
Identify net-new high-propensity customers
Use high-value segments (e.g., homeowners, execs, HNWIs) to create lookalike audiences that mirror top converters, not just any past buyer
Reduce reliance on cookie-based tracking
Leverage persistent IDs, financial traits and lifecycle context for targeting—so platforms can scale your precision with confidence
"Minerva delivered a match rate that was 5 times higher than our other provider, so needless to say we’re very happy with the decision to move to their platform."
Barry Shevlin
CEO at FlyUSA